Breaking Twitter : Elon Musk and the Most Controversial Corporate Takeover in History

In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control. With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides.

Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time

Author: Ben Mezrich

Format: Paperback

Publication Date: 13 June 2024

Pages: 352

ISBN: 9781035032488 Category: Biography Tags: Biography: business & industry, Biography: science, Business strategy, History of engineering & technology, History of specific companies / corporate history, Information technology industries, Information technology: general issues, mergers & buy-outs, Takeovers, technology & medicine

Breaking Twitter : Elon Musk and the Most Controversial Corporate Takeover in History

Name: Breaking Twitter : Elon Musk and the Most Controversial Corporate Takeover in History
SKU: 9781035032488
Availability: BackOrder

€13.75

Usually ships in 2-3 days

Usually dispatched in 5-10 business days

Breaking Twitter : Elon Musk and the Most Controversial Corporate Takeover in History

Recently Viewed

Move and Play: I Want to Be a Penguin

Who Really Owns Ireland? : How we became tenants in our own land - and what we can do about it

Reasons Not to Worry : How to be Stoic in chaotic times

Tapper Watson and the Quest for the Nemo Machine

Breaking Twitter : Elon Musk and the Most Controversial Corporate Takeover in History

Related products

At All Costs

No Love Here: A Priest's Journey

The Irish Writers: George Bernard Shaw : A Biography

The Silent Witness

Recently Viewed

Move and Play: I Want to Be a Penguin

Who Really Owns Ireland? : How we became tenants in our own land - and what we can do about it

Reasons Not to Worry : How to be Stoic in chaotic times

Tapper Watson and the Quest for the Nemo Machine

Thanks For Visiting

Do you have a printed gift voucher?

Can't find the book you're looking for?

Update Regarding COVID-19

Didn't find what you were looking for?