Today, the wellness industry is a $3.7 trillion behemoth that touches us all. Amy Larocca takes readers into the communities that swear by their activated charcoal toothpaste and green juice enemas, explaining what each of these practices really is, and what the science says.

Larocca holds a magnifying glass to alternative medicine and nouveau lifestyle prescriptions ― and tries a lot herself along the way ― ultimately delivering an assessment of how the wellness industry embodies our (gendered, class-based, racialised) perceptions of care and self-improvement, and how it preys on our unshakable fear of the unknown. She traces the history of how the beauty and fashion industries have peddled snake oil to women for decades, and why we keep coming back for more.