Understanding your leadership style is a key aspect of running your own successful business. In Business with Yourself is a book about business leadership, based on over 20 years of the author’s experience as a business owner and her observations of business and organisational leadership as a business leadership coach. In Business with Yourself emphasises that as a business leader you are supported and constrained by the type of person you are. As a business leader, setting up, running and leading an effective business or department is about more than just function. The reader is taken through a self-assessment process examining values, goals, personality, and approach to business risk to decide on a dominant business identity using the unique Executive Identity Model which runs throughout the book.

In Business with Yourself covers:

An innovative approach to business through leadership identity
The eight identities of a business leader
Looking at identity leadership in the business life cycle
Looking at ways business leaders can succeed using their unique leadership identity
Functioning as a leader
How your leadership identity works with others
Examining your business support team
How you can get the most out of your leadership efforts
Examining your exit strategy
Guidance is provided throughout with the use of descriptions, case examples, tips, ideas and exercises for the reader to improve their understanding and leadership approach.