Cork’s most beautifully spoken millionaire is on a mission to help Ireland’s nouveau riche: learn to eat, drink, flirt and behave as if you were a member of Cork’s One Per Cent.

Do you know how to pronounce turbot? Is it lemon or lime in a gin and tonic? What do you wear to a barbecue? Is it ever okay to shop in Lidl? Reggie has all the answers to help you climb the social ladder.

A beautifully spoken billionaire, Reggie is president of COCI (The Captains of Cork Industry) and owner of a 6.4 million euro mansion on the Blackrock Road. (In Cork, not the frankly shabby one they have up in Dublin.)

It's one social climbing nugget after another, laid out in 24 simple steps, so even you should be able to follow it. (No offence.)