What comes to mind when you picture your older self?

For too long, social media and the fitness industry have prioritised aesthetics over our health. Every year, we are bombarded with the message to 'train for our bikini body', warping our relationship with exercise and flooding us with misinformation. It's easy to feel overwhelmed, or worse, give up on your fitness journey altogether.

When Elizabeth Davies wet herself during an exercise class, she realised she knew next to nothing about her body. Ditching her law career to become a personal trainer meant she discovered some real home truths along the way. Like learning that muscle mass decreases by approximately 3-8% per decade after the age of thirty, or that osteoporosis affects one in three women over the age of 50 worldwide.

Finding the best products to fight wrinkles might make you look younger, but they won't protect your muscles or your bone density. And what about mobility? Your pelvic floor? Your heart?