A single photo taken in college defined Eve Kelly’s entire life.

The iconic image of the falling girl in a red dress brought her unintentional fame. Twenty years later, @beli’EVE, a successful model turned influencer, is a reluctant leader. Over a million people follow her every move but sharing images of a #perfectlife can be dangerous, especially when you have secrets.

When someone begins to scratch beneath the glossy surface she presents to the world, Eve’s past starts to close in. Is it time to take the fall? To at last pay the price of success.

Eve is about to discover how many other lives one photo defined. A picture never lies. Or does it? At the peak of her fame, it seems there’s only one way down for Eve. If you’re going to share, be sure you have nothing to hide. #unfollowme